Crystal Reports Formula problem

Message

   Got a real puzzler on this one - realativly new to CR and BO, but the following is throwing off an error and I can't track what I did wrong:

Dim OrgLevel As String
If Not IsNull({ORG_REPORT.LEVEL7_DESCRIPTION}) Then
        OrgLevel = “LEVEL7”
Else 
        OrgLevel =  “ORG Level”
    formula = OrgLevel
End If

I get the :
                          FORMULA CHECKING ERROR
"A Number, currency amount, boolean, date, time, date-time, or string is expectedhere"  

Also is there a way to get different varibles back from 1 formula
ie
Dim OrgLevel As String
Dim OrgNameAs String
If Not IsNull({ORG_REPORT.LEVEL7_DESCRIPTION}) Then
        OrgLevel = “LEVEL7”
        OrgName= "Level 7"
Else 
        OrgLevel =  “ORG Level”
        OrgName= "Org"                  <These are what I want to display
 formula = ???WHAT????
End If                                             <If I sent formula = to something -                                                         Thats all I get and I want these as
                                                          seperate  values so OrgLevel &" "
                                                         &OrgName  won't do it

Thanks for any help

Rich